Roma has also found a partner for the front of the uniform. Lazio remains the only club still in the hunt
Now that Roma has filled the missing box, there are 19 out of 20 Serie A teams with the main sponsor printed on the front of their game jerseys. The only empty space at the moment is that of Lazio. If the other clubs came to the starting ribbons this season with agreements already in their pockets, the Giallorossi signed a contract with Eurobet.live effective from the last game against Como. The new partnership will bring, until 2029, 13 million annually, plus bonuses: about 8 million will be accounted for in the 2025-26 financial year.
The richest contracts in the league are based in Milan, according to the Sports-Predictions survey published last September. Inter and Milan receive 30 million each, respectively from Betsson.sport (the same scheme used by Roma, which complies with the Dignity Decree banning betting advertisements) and Emirates. The Rossoneri got a renewal from the airline, rising to 35 million from 2026-27. On the Juventus uniform was the return of Jeep, a brand of parent Exor’s Stellantis: the figures are significantly lower than in the past, that is, 19 million this year and 23 from next until 2028. The Bianconeri, busy revitalizing their commercial appeal after accounting investigations and exclusion from the cups, have exceptionally opened their doors to co-sponsorship, thus hosting two front-of-shirt partners: for Serie A and Coppa Italia matches only, Visit Detroit also appears, paying about 4 million base, with a strong variable component. Confirmation for Napoli’s main sponsor: Msc Crociere. The Italian champion club, thanks to the newfound showcase of the Champions League, has negotiated a renewal for a much higher figure than this season’s 9 million: the tweak will be triggered in 2026-27.
Family sponsors- Representing a separate discourse are “family” sponsors, signed by clubs with companies belonging to the same ownership, on economic levels far removed from the national benchmark. These are alternative ways to equity contribution that shareholders adopt with the aim of obtaining at least a minimum return from the valorization of those commercial spaces. The Commisso family, through Mediacom, continues to guarantee Fiorentina 25 million annually. Also confirmed is Mapei’s 18 million to Sassuolo. In the case of Cremonese, iltainox and Arinox, both of the Arvedi Group, alternate as the main brand, as do Acciaieria Arvedi (co-sponsor) and Arvedi Tubi Acciaio (sleeve). In the last season in A, on the balance sheet, these operations were worth 42 million. Another partnership with related party, but at figures in line with the market, is that of Bologna: 3 million from Saputo.
from bergamo to lecce- Atalanta, for the second year in a row in the Champions League, managed to snatch a 5 million partnership with Lete, while Cagliari can still count on the link with the Region, as part of the project of “realization and conveyance of advertising campaigns of Sardinia’s attractions and products”: the contract is worth 3.6 million. Torino receives 2.35 million from the confirmed Suzuki. It is followed by Parma (1.5 million from Prometeon), Udinese (1.5 from Friuli Venezia Giulia Region), Genoa (1.2 from Pulsee), Verona (1 from Aircash), Lecce (1 from Deghi), Como (1 from Uber) and Pisa (700 thousand euros from Cetilar). It should be noted that in December Como launched the third jersey sponsored by Revolut, which then appears as the main sponsor in some matches. Lazio’s uniform remains the only one without a main sponsor. The last one was Binance: in 2021-22 it paid 6.5 million, the following year 6 million plus 4.7 million in royalties on cryptocurrency sales. Claudio Lotito continues to search for a new partner, intent on not “selling off” the biancoceleste jersey.
