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Bonus program
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Customer Service
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Live ticker
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Security
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Live betting
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Odds
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Markets
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Mobile app
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Plattform
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Deposit options
Summary
Ladbrokes is the biggest bookie in the UK and the oldest (still existing) bookmaker in the world, as the betting provider was founded back in 1896. Since it is a renowned player in the business, I assume that the Ladbrokes experience will be very positive. Whether the sports betting provider can hold its own in the Ladbrokes test, you will find out in the following review.
Pros
- Malta license mga-2
- Standard verification
- Betting configurator
- VIP program
- Native App
- 24/7 Support
Cons
- Livestream
- Betting tax
Promotions
Restrictions + T&Cs apply.
Betting offer
POSITIV
- Excellent selection of sports
- Up to 150 betting options
- Broadly positioned in soccer betting
NEGATIVE
- No eSports bets
- No special bets
- Waiver of virtual bets
At Ladbrokes you can bet on more than 25 sports. Of course, the portfolio includes all the classics from soccer to tennis and basketball to ice hockey. However, there are also numerous other popular disciplines available, for example:
- Volleyball
- Handball
- Motorsport
- Table tennis
- Boxing
Sports like cricket, rugby union and rugby league, which enjoy great popularity in the United Kingdom, give an indication of the bookie’s original origins. However, with American football and baseball, the portfolio also includes typical US disciplines.
The most extensive betting offer is on soccer. Ladbrokes not only quotes all important competitions and the European top leagues, but also numerous other divisions. For example, you can also bet on matches involving Egyptian, Chinese and Brazilian teams.
Expandable selection of betting options
How many betting options are available depends on both the sport and the event. If a high-class soccer match takes place, 100 to 150 betting markets are usually provided according to my Ladbrokes experience. For other popular sports, 50 to 100 betting options can usually be found.
The following overview illustrates which bet types the bookie offers, among others:
- Three-way bet
- Double chance
- Handicap bet
- Over/under bet
- Overall winner bets
- “Total number of goals”, “Exact match result”, “Both teams score”.
eSports & other special bets
In the Ladbrokes test, it turned out that the bookie’s betting offer does not include eSports bets or special bets at the current time. The bookmaker also does not offer virtual bets.
Live betting
POSITIV
- Many sports and events on offer
- Real-time information via animated playing field
- Changes in odds clearly displayed
- Livestream available except for users from Germany
NEGATIVE
- No live streams for users from Germany
Ladbrokes is very well positioned in the area of live betting. The bookie’s portfolio is primarily focused on mainstream disciplines – first and foremost soccer and tennis. However, you can also bet on numerous other sports. When I looked at the live betting section on a Wednesday lunchtime, the platform showed me the following categories:
- Soccer
- Tennis
- Table Tennis
- Basketball
- Volleyball
- Darts
- Beach volleyball
- Baseball
- Cricket
In case of odds change, a graphical indication in the form of a flashing arrow appears next to the betting odds. Green arrows indicate that the odds are increasing. Red arrows show you that the betting odds have just decreased.
Basically, Ladbrokes also offers live streams. However, as the support informed me, users from Germany cannot access the live broadcasts (anymore). Instead, there is a liveticker that keeps you up to date.
Odds & Betting Features
Odds
Of course, I also examined the odds key of Ladbrokes. In order to draw a realistic picture of the odds level, ten betting markets were analyzed at once. In the sample, I have taken into account various sports – including soccer and tennis. You can see the calculated values in the following overview:
- 95,32 / 95,29 / 94,87 / 94,64 / 93,33 / 93,01 / 90,92 / 94,76 / 95,15 / 93,71
This brings Ladbrokes to an average odds of 94.10 percent, which is a pretty good figure. According to my Ladbrokes experience, high quality soccer matches are even quoted at around 95 percent.
Practical example for the calculation of the odds
Ladbrokes provided the following betting odds for the European Championship group match between Germany and Hungary:
- Odds win Germany: 1.16
- Odds draw: 8,25
- Odds win Hungary: 15,50
- Odds = 1 / (1 / 1.16 + 1 / 4.25 + 1 / 4.50) = 0.9544 = 95.44 percent.
Betting functions
At Ladbrokes you can use both a classic cashout and an auto-cashout. A proportional cashout, on the other hand, is not provided. However, do not forget that the bookie itself determines for which betting markets it offers a cashout.
In addition, the bookmaker also offers a betting configurator. This allows you to combine all tips for a match into one bet.
Deposits and withdrawals
POSITIV
- Excellent selection of payment methods
No transaction fees
Low minimum amounts for deposits & withdrawals
NEGATIVE
- Betting tax applies
- Long processing time for payouts
Ladbrokes offers sports bettors a versatile payment portfolio that includes numerous well-known transaction methods. It is pleasing that you can also deposit and withdraw money via PayPal. The bookie does not charge any transaction fees at all. Deposits work with the following payment methods:
Sofort (5 £ – 2,500 £), direct transfer via online banking.
Trustly (10 £ – 10,000 £), another direct booking system
Onlinetransfer (10 £ – 5.000 £), another option for direct transfers
PayPal (10 £ – 50.000 £) the most popular e-wallet in this country
Mastercard (10 £ – 10.000 £), classic credit card payment option
Visa (10 £ – 10.000 £), deposit via credit card
NETELLER (10 £ – 50.000 £), one of the most popular e-wallets
MuchBetter (10 £ – 10.000 £), deposit money via smartphone
Maestro (10 £ – 10.000 £), another credit card provider
Skrill (10 £ – 50.000 £), an additional well-known e-wallet
Skrill 1-Tap (10 £ – 50.000 £), deposit money with Skrill with just one click
paysafecard (10 £ – 1.000 £), prepaid payment card, uses a 16-digit PIN
promo code (given), voucher of the betting provider
Withdrawal methods at Ladbrokes
The following options are available for withdrawals:
Bank transfer
PayPal
Visa
NETELLER
MuchBetter
Maestro
Skrill
paysafecard
The minimum withdrawal amount is usually only 10 euros. However, keep in mind that withdrawals are only possible with the transaction means that you have used for a deposit in the last six months.
The bookie usually takes up to 48 hours to process withdrawals. However, when the money finally reaches you also depends on the payment service. The fastest way to receive your winnings is to use an e-wallet like PayPal.
KYC process before first withdrawal
Before you can cash out for the first time, you must complete the KYC check. This can be done in two ways:
- Make a deposit with the payment service provider Sofort, through which your data will be matched.
- Use IDnow. Here you need a webcam or a mobile device with a camera and a valid ID document.
In both cases, verification is completed immediately.
Betting tax reduces your winnings
As you can read in the Ladbrokes FAQ, the bookie only passes on the five percent betting tax to you if you are successful with a bet. However, you will lose your money anyway if you are wrong with a bet. Therefore, the bookmaker might as well deduct the tax directly from the stake.
My experience with the first deposit and withdrawal
At Ladbrokes, the deposit in the real money test was convincing due to its speed. My 30 euros were immediately credited to the player account. Thanks to the e-wallet Skrill.
In the same course, the verification could also be carried out directly and completed via bank account verification. Very pleasant.
Seriousness and security
POSITIV
- Malta license + transitional regulation Germany
Encrypted data transmission
Numerous player protection options
NEGATIVE
- Many negative user reviews can be found
You can rest assured that Ladbrokes is a reputable bookie. On the one hand, the bookmaker holds both a Malta license (license number: MGA/CRP/688/2019) and an official approval from the Darmstadt Regional Council. On the other hand, the bookmaker belongs to one of the largest groups in the gambling sector. Entain plc (formerly GVC Holdings) is even listed on the London Stock Exchange.
However, it should not go unmentioned that numerous negative user comments about Ladbrokes can be found online. In my opinion, these are mainly tipsters and players who have lost their money and want to express their anger.
Data is transmitted exclusively encrypted at Ladbrokes. The bookie uses TSL 1.3 and a 128-bit key for this purpose. The betting provider also meets industry standards in terms of player protection. The following options are available:
- Deposit limit (daily, weekly and monthly).
- Loss limit (daily, weekly and monthly)
- Stake limit (daily and weekly)
- Account closure
- Irrevocable self-blocking
Service und Support
POSITIV
- German speaking support
- Fast reactions in chat
- Extensive FAQ
NEGATIVE
- No native speakers
- Hotline waiver
You can reach the support around the clock via live chat, e-mail and e-mail contact form. Ladbrokes offers users from the DACH region a German-speaking customer service. However, at least in part I had the impression that the employees were not native speakers. Nevertheless, the communication always worked well.
If you want to get an immediate answer, I recommend the live chat. Usually you only have to wait a few seconds for a friendly chat agent to get back to you.
On the website you can also find a very extensive FAQ section, which already answers many questions. However, the bookie does not have a hotline.
Operation & Design
POSITIV
- User friendly design
- Fixed betting slip
NEGATIVE
- Odds format not adjustable
- Still some room for improvement in design
The Ladbrokes website is characterized by a rather classic design. The bookie does without unnecessary frills and focuses on the essentials: sports betting. The platform scores especially with the following features:
- English as an additional language option
- Classic three-column design (left: sports and events | center: betting options | right: betting slip)
- Fixed betting slip
- Self-explanatory page layout, therefore also suitable for beginners
Mobile App
POSITIV
- Mobile website + Android app
No functional limitations
High quality design
NEGATIVE
- No download app for iOS
If you want to bet with a smartphone or tablet, you just have to type the URL of the bookie into the browser, because Ladbrokes has optimized its website for mobile users.
Additionally, there is a download app for Android. However, I recommend the mobile website. On the one hand, it is designed very similarly to a native app and on the other hand, it contains the complete gambling offer. The downloadable app, on the other hand, only includes sports betting. Ladbrokes has developed a second application for slots, though.
The mobile apps not only look very fancy, but also offer you full functionality. From a design and usability perspective, I like the web app and the native app almost more than the desktop website.
More offers
POSITIV
- Hundreds of slots to gamble with
- Partnerships with top-class providers
- Exclusive games
NEGATIVE
- No live casino (consequence of regulation)
- No Bingo (consequence of regulation)
- No scratch games
Slot casino provides additional entertainment
Ladbrokes does not limit itself to sports betting. The company’s gambling portfolio also includes a virtual arcade.
Nevertheless, boredom does not arise here, because the provider cooperates with numerous well-known providers, including:
- Net Ent
- Microgaming
- Play’n GO
- Pragmatic Play
The highlight of the online casino are the exclusive games that you won’t find in any other arcade.
➕ Is Ladbrokes serious?
This can be clearly affirmed. On the one hand, the company has a Malta license. It also participates in the transitional regulation of Germany. On the other hand, Ladbrokes belongs to one of the largest gambling groups, which is also listed on the stock exchange.
❓ Does Ladbrokes offer a bonus?
Yes for example the Predict 3 correct scores with 1-2-Free to win £100 cash! Restrictions + T&Cs apply.
✉️ When is Ladbrokes customer service available?
You can contact the support of the betting provider around the clock. You can reach the employees via live chat as well as via e-mail or contact form.
✅ Is it possible to place bets at Ladbrokes with mobile devices?
The possibility exists, of course. The bookmaker offers you a mobile website version as well as a download app for Android or IOS.
